/* Sharp & Elk — brand from sharpelk.com.au: near-black, cream, hot pink; Archivo / Space Grotesk / Space Mono.
   Tokens first; every section below references them. A section can swap the whole set with .cream or .pinkfield. */

:root {
  color-scheme: dark;

  /* Colour: the brand's own */
  --black: #0a0a08;
  --black-2: #141410;
  --cream: #f4f1ea;
  --pink: #fb04a4;
  --pink-hover: #ff3dbb;

  --bg: var(--black);
  --surface: var(--black-2);
  --ph: #1c1c17;
  --ink: var(--cream);
  --muted: #bdb9b0;
  --accent: var(--pink);
  --accent-hover: var(--pink-hover);
  --accent-ink: var(--black);
  --line: #3a3a33;
  /* Shades used on the motion layer's cards and scenes */
  --pink-deep: #c4007f;      /* lit words on cream */
  --pink-shade: #e3008f;     /* the big quote mark on pink */
  --pink-ph: #e8009b;        /* picture slots on pink */
  --pink-muted: #3b0626;     /* secondary text on pink */
  --cream-muted: #57534b;    /* secondary text on cream */
  --cream-ph: #e3dfd4;       /* picture slots on cream */
  --dark-muted: #bdb9b0;     /* secondary text on black */
  --dark-ph: #1c1c17;        /* picture slots on black */

  /* Depth: one light source from above. Shadows take their colour from the field they fall on */
  --shadow-rgb: 0 0 0;
  --lift-1: 0 1px 2px rgb(var(--shadow-rgb) / 0.22), 0 4px 10px -4px rgb(var(--shadow-rgb) / 0.30);
  --lift-2: 0 2px 4px rgb(var(--shadow-rgb) / 0.20), 0 14px 28px -10px rgb(var(--shadow-rgb) / 0.45);
  --lift-3: 0 4px 8px rgb(var(--shadow-rgb) / 0.18), 0 32px 60px -20px rgb(var(--shadow-rgb) / 0.55);
  --rim: inset 0 1px 0 rgb(255 255 255 / 0.07);       /* top edge catching the light, on dark surfaces */
  --well: inset 0 1px 3px rgb(0 0 0 / 0.10), inset 0 0 0 1px rgb(0 0 0 / 0.03); /* a slot pressed into the surface */
  --error: #ff8fb8;

  /* Type */
  --display: "Archivo", "Arial Black", sans-serif;
  --text: "Space Grotesk", "Helvetica Neue", Arial, sans-serif;
  --mono: "Space Mono", ui-monospace, monospace;
  --step-label: 0.8125rem;
  --step-small: clamp(0.9375rem, 0.9rem + 0.1vw, 1rem);
  --step-body: clamp(1.0625rem, 1rem + 0.25vw, 1.1875rem);
  --step-lead: clamp(1.375rem, 1.1rem + 0.9vw, 2rem);
  --step-head: clamp(2.5rem, 1.3rem + 4.4vw, 5.75rem);
  --step-giant: clamp(3rem, 1rem + 7.6vw, 9.5rem);

  /* Space */
  --m: clamp(16px, 1.7vw, 24px);
  --gap: clamp(12px, 1.4vw, 20px);
  --section: clamp(96px, 10vw, 152px);

  /* Motion: UI transitions never exceed 300ms, ease-out on everything that enters.
     Scroll-linked moves (parallax, stitches, the four-places scene) follow the scroll instead of a clock. */
  --ease-out: cubic-bezier(0.23, 1, 0.32, 1);
  --ease-in-out: cubic-bezier(0.77, 0, 0.175, 1);
  --t-press: 140ms;
  --t-hover: 180ms;
  --t-menu: 220ms;
  --t-enter: 280ms;
  --t-move: 300ms;   /* larger on-screen moves: reveals, lifts, the quick header */
  --stagger: 55ms;
}

/* Field swaps: bright sections */
.cream {
  --bg: var(--cream); --surface: #e9e5db; --ph: #e3dfd4;
  --ink: var(--black); --muted: #57534b; --line: #cfcabd;
  --accent: var(--pink); --accent-hover: var(--pink-hover); --accent-ink: var(--black);
  --shadow-rgb: 74 56 38;
  background: var(--bg); color: var(--ink);
}
.pinkfield {
  --bg: var(--pink); --surface: #e3009a; --ph: #e8009b;
  --ink: var(--black); --muted: #3b0626; --line: #c4007f;
  --shadow-rgb: 92 0 52;
  --accent: var(--black); --accent-hover: #2a2a24; --accent-ink: var(--cream);
  background: var(--bg); color: var(--ink);
}
.cream ::selection, .pinkfield ::selection { background: var(--black); color: var(--cream); }
.cream .logo-img, .pinkfield .logo-img { filter: invert(1); }

/* ---------- Reset and base ---------- */

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scrollbar-color: #3a3a33 var(--black); }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--text);
  font-size: var(--step-body);
  line-height: 1.6;
  font-kerning: normal;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
h1, h2, h3, p, ul, ol, figure, blockquote, dl, dd { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img { display: block; max-width: 100%; height: auto; }
button, input, select, textarea { font: inherit; color: inherit; }
::selection { background: var(--pink); color: var(--black); }
input, textarea { caret-color: var(--pink); }
::-webkit-scrollbar { width: 12px; }
::-webkit-scrollbar-track { background: var(--black); }
::-webkit-scrollbar-thumb { background: var(--pink); border: 3px solid var(--black); border-radius: 6px; }

a { color: inherit; text-decoration-thickness: 0.08em; text-underline-offset: 0.22em; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }
.pinkfield :focus-visible { outline-color: var(--black); }

.visually-hidden {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap;
}
.skip {
  position: absolute; left: var(--m); top: -100px; z-index: 50;
  background: var(--pink); color: var(--black); padding: 12px 16px; text-decoration: none; border-radius: 999px;
}
.skip:focus { top: var(--m); }

/* Display type: the brand's heavy capitals */
.display, .h2, .page-head h1, .contact__intro h1, .thanks h1, .service h2, .case__text h2 {
  font-family: var(--display); font-weight: 900; text-transform: uppercase;
  letter-spacing: -0.025em; line-height: 0.9; text-wrap: balance;
}
.h2 { font-size: var(--step-head); }
.lead { font-size: var(--step-lead); line-height: 1.3; letter-spacing: -0.01em; }
.small { font-size: var(--step-small); }
.muted { color: var(--muted); }
.hot { color: var(--pink); }
.pinkfield .hot { color: var(--cream); }

/* Labels: the brand's spaced mono capitals */
.label, .svc__tag, .case__meta, .proof__what, .ph__label b, .service h3, .bio__facts dt, .direct dt, .contact__next b {
  font-family: var(--mono); font-weight: 400; text-transform: uppercase; letter-spacing: 0.12em;
  font-size: var(--step-label); line-height: 1.5;
}

.grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gap);
  padding-inline: var(--m);
}
.section { padding-block: var(--section); }

/* ---------- Buttons: pills, as on the brand site ---------- */

.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 0.6em;
  min-height: 54px; padding: 0 30px;
  background: var(--accent); color: var(--accent-ink);
  font-family: var(--text); font-weight: 700; font-size: var(--step-body); line-height: 1;
  text-decoration: none; border: 0; border-radius: 999px; cursor: pointer;
  transition: transform var(--t-press) var(--ease-out), background-color var(--t-hover) ease;
}
.btn:active { transform: scale(0.96); }
.btn--small { min-height: 44px; padding: 0 20px; font-size: var(--step-small); }
.btn--ink { background: var(--black); color: var(--cream); }
.btn .arrow { display: inline-block; transition: transform var(--t-hover) var(--ease-out); }

.link {
  display: inline-flex; gap: 0.5em; align-items: baseline;
  font-weight: 700; text-decoration: underline; text-decoration-color: var(--accent);
  text-decoration-thickness: 3px;
}
.link .arrow { display: inline-block; transition: transform var(--t-hover) var(--ease-out); }

@media (hover: hover) and (pointer: fine) {
  .btn:hover { background: var(--accent-hover); }
  .btn--ink:hover { background: #2a2a24; }
  .btn:hover .arrow, .link:hover .arrow { transform: translateX(5px); }
  .link:hover { text-decoration-color: var(--ink); }
}

/* ---------- Placeholders (replace each with an <img> of the size printed on it) ---------- */

.ph {
  position: relative;
  aspect-ratio: var(--ar, 4 / 5);
  background: var(--ph);
  display: flex; align-items: flex-end;
  padding: clamp(14px, 1.4vw, 22px);
  overflow: hidden;
}
.ph__label { display: grid; gap: 4px; max-width: 36ch; font-size: var(--step-small); line-height: 1.4; }
.ph__label b { color: var(--accent); }
.pinkfield .ph__label b { color: var(--black); }
.ph__label span { color: var(--muted); }
.ph--fill { aspect-ratio: auto; height: 100%; width: 100%; }

.fill { background: var(--ph); color: var(--muted); padding: 0 0.3em; }
.ph-note {
  display: block; width: fit-content;
  background: var(--ph); color: var(--muted);
  font-size: var(--step-small); line-height: 1.4; padding: 8px 12px;
}

/* ---------- Site header ---------- */

.site-head {
  position: relative; z-index: 20;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 18px var(--m);
}
.site-head--over { position: absolute; inset: 0 0 auto 0; }
.site-head__name { display: block; padding-block: 10px; }
.site-head__name img { width: clamp(150px, 13vw, 190px); height: auto; }

.menu { display: flex; align-items: center; gap: clamp(18px, 2vw, 32px); font-size: 0.9375rem; }
.menu a:not(.btn) { position: relative; display: inline-block; text-decoration: none; padding-block: 10px; }
.menu a:not(.btn)::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 4px; height: 3px; border-radius: 3px;
  background: var(--pink); transform: scaleX(0); transform-origin: left;
}
.menu a[aria-current="page"]:not(.btn)::after { transform: scaleX(1); }
.menu-btn { display: none; }

@media (hover: hover) and (pointer: fine) {
  .menu a:not(.btn)::after { transition: transform var(--t-hover) var(--ease-out); }
  .menu a:not(.btn):hover::after { transform: scaleX(1); }
}

@media (max-width: 760px) {
  .menu-btn {
    display: inline-flex; align-items: center; min-height: 44px; padding: 0 18px;
    background: var(--pink); color: var(--black); border: 0; border-radius: 999px; cursor: pointer;
    font-weight: 700; font-size: 0.9375rem;
  }
  .menu {
    position: absolute; top: calc(100% - 6px); right: var(--m); left: var(--m);
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--black-2); padding: 12px 20px 20px; border-radius: 20px;
    box-shadow: 0 18px 40px rgb(0 0 0 / 0.5); /* taste-skill-ignore: floating menu overlay */
    font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1.5rem;
    transform-origin: top right;
    opacity: 0; transform: translateY(-6px) scale(0.98); visibility: hidden;
    transition: opacity 150ms var(--ease-out), transform 150ms var(--ease-out), visibility 0s linear 150ms;
  }
  .menu a:not(.btn) { display: block; padding-block: 10px; }
  .menu a:not(.btn)::after { display: none; }
  .menu a[aria-current="page"]:not(.btn) { color: var(--pink); }
  .menu li:last-child { margin-top: 12px; }
  .menu .btn { width: 100%; min-height: 54px; font-family: var(--text); text-transform: none; font-size: 1rem; }
  .site-head.is-open .menu {
    opacity: 1; transform: none; visibility: visible;
    transition: opacity var(--t-menu) var(--ease-out), transform var(--t-menu) var(--ease-out), visibility 0s;
  }
  .no-js .menu { position: static; opacity: 1; transform: none; visibility: visible; flex-direction: row; flex-wrap: wrap; background: none; box-shadow: none; padding: 0; font-size: 1rem; gap: 16px; } /* taste-skill-ignore */
}

/* ---------- The antlers ---------- */

.antlers {
  display: block; width: min(100% - 2 * var(--m), 880px); height: auto;
  margin-inline: auto;
  transform-origin: 50% 100%;
}
/* The mark recoloured in the brand pink (the logo's own shape, used as a mask) */
.mark {
  display: block; aspect-ratio: 2 / 1;
  background: var(--pink);
  -webkit-mask: url("../images/antlers-white.png") center / contain no-repeat;
          mask: url("../images/antlers-white.png") center / contain no-repeat;
}

/* ---------- Marquee strip (the brand's pink band) ---------- */

.strip {
  background: var(--pink); color: var(--black); overflow: hidden;
  padding-block: 16px;
}
.strip--cream { background: var(--cream); }
.marquee { display: flex; width: max-content; }
.marquee__set { display: flex; align-items: center; flex: none; }
.strip .marquee__set span {
  font-family: var(--mono); font-weight: 700; text-transform: uppercase; letter-spacing: 0.16em;
  font-size: clamp(0.9375rem, 0.8rem + 0.5vw, 1.25rem); white-space: nowrap; padding-inline: 0.9em;
}
.strip .marquee__set span::after { content: "●"; margin-left: 1.8em; font-size: 0.7em; vertical-align: 0.15em; }

/* ---------- Home: hero ---------- */

.hero { display: flex; flex-direction: column; min-height: calc(100svh - 60px); }
.hero__photo { flex: 1 1 auto; min-height: 44svh; aspect-ratio: auto; }
.hero__band { align-items: end; row-gap: 28px; padding-block: clamp(32px, 3.4vw, 52px) clamp(32px, 3.4vw, 52px); }
.hero__promise { grid-column: 1 / -1; font-size: clamp(2.375rem, 0.6rem + 5.6vw, 6rem); line-height: 0.88; letter-spacing: -0.03em; }
.hero__aside { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 22px 40px; }
.hero__sub { font-size: var(--step-lead); line-height: 1.3; max-width: 34ch; }

@media (max-width: 1000px) and (min-width: 761px) {
  .hero__promise { font-stretch: 80%; font-size: 6.6vw; }
}
@media (max-width: 760px) {
  .hero { min-height: 0; }
  .hero__photo { min-height: 40svh; flex: 0 0 auto; }
  .hero__band { grid-template-columns: 1fr; }
  .hero__promise { font-stretch: 85%; font-size: 10.4vw; }
  .hero__aside { display: grid; }
  .hero__sub { font-size: 1.125rem; }
  .hero__aside .btn { width: 100%; }
}

/* ---------- Home: proof (client names on the move) ---------- */

.proof { overflow: hidden; }
.proof__head { padding-inline: var(--m); margin-bottom: clamp(32px, 4vw, 56px); display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; }
.proof__rows { display: grid; gap: clamp(8px, 1.4vw, 20px); }
.proof__row .marquee__set { gap: 0; }
.proof__item { display: inline-flex; align-items: baseline; gap: 0.5em; padding-inline: clamp(20px, 2.6vw, 44px); white-space: nowrap; }
.proof__name { font-family: var(--display); font-weight: 900; text-transform: uppercase; letter-spacing: -0.03em; font-size: clamp(2.5rem, 1.2rem + 5vw, 6.5rem); line-height: 1; }
.proof__row--b .proof__name { color: transparent; -webkit-text-stroke: 2px var(--ink); }
.proof__item::after { content: ""; width: 0.5em; height: 0.5em; border-radius: 50%; background: var(--pink); align-self: center; margin-left: clamp(20px, 2.6vw, 44px); flex: none; font-size: clamp(1rem, 0.6rem + 1.2vw, 1.75rem); }
.proof__what { color: var(--muted); }
.no-js .proof__rows, .proof--static .proof__rows { padding-inline: var(--m); }
.no-js .proof__row, .proof--static .proof__row { overflow: hidden; }
.no-js .marquee, .proof--static .marquee { flex-wrap: wrap; width: auto; }

/* ---------- Home: problem ---------- */

.problem { row-gap: 40px; position: relative; }
.problem__text { grid-column: 5 / -1; grid-row: 1; }
.problem__text .lead { font-family: var(--display); font-weight: 800; font-size: clamp(1.375rem, 1rem + 1.4vw, 2.25rem); line-height: 1.3; letter-spacing: -0.02em; text-indent: 2.5em; }
.problem__text p + p { margin-top: 1.2em; font-size: var(--step-body); line-height: 1.6; text-indent: 0; max-width: 48ch; }
.problem__photo { grid-column: 1 / span 4; grid-row: 1 / span 2; margin-top: 10vh; }
.problem__photo .ph { --ar: 1 / 1; }
.problem__note { grid-column: 5 / -1; grid-row: 2; font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.25rem, 0.9rem + 1.2vw, 1.875rem); line-height: 1.05; letter-spacing: -0.01em; color: var(--pink); }
.cream .problem__note { color: #c4007f; } /* deeper brand pink: passes 4.5:1 on cream */
@media (max-width: 760px) {
  .problem { grid-template-columns: repeat(10, 1fr); }
  .problem__text { grid-column: 1 / -1; }
  .problem__text .lead { text-indent: 0; }
  .problem__photo { grid-column: 3 / -1; grid-row: 3; margin-top: 0; }
  .problem__photo .ph { --ar: 4 / 5; }
  .problem__note { grid-column: 1 / -1; grid-row: 2; }
}

/* ---------- Stitches: a pink running stitch sews one section to the next ---------- */

.seam { display: block; height: clamp(56px, 7vw, 110px); margin-block: -1px; position: relative; z-index: 2; pointer-events: none; }
.seam svg { display: block; width: 100%; height: 100%; overflow: visible; }
.seam .thread { fill: none; stroke: var(--pink); stroke-width: 6; stroke-linecap: round; stroke-dasharray: 16 14; vector-effect: non-scaling-stroke; }
.seam .needle { fill: var(--pink); }
.seam--on-pink .thread, .seam--on-pink .needle { stroke: var(--black); fill: var(--black); }
.seam--on-pink .thread { fill: none; }
.seam-wrap { background: var(--seam-bg, transparent); }

/* ---------- Home: one look, four places (large scroll animation) ---------- */

.places { position: relative; height: 420vh; }
.places__stage {
  position: sticky; top: 0; height: 100svh; overflow: hidden;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gap);
  padding: clamp(80px, 9vh, 120px) var(--m) clamp(32px, 5vh, 56px); align-items: center;
}
.places__copy { grid-column: 1 / span 5; display: grid; gap: clamp(20px, 3vh, 36px); align-content: center; }
.places__copy h2 { font-size: clamp(2.5rem, 1.2rem + 4.2vw, 5.5rem); }
.places__steps { display: grid; gap: 10px; }
.places__step { display: grid; gap: 4px; opacity: 0.58; transition: opacity var(--t-hover) ease, transform var(--t-hover) var(--ease-out); transform-origin: left center; }
.places__step b { font-family: var(--display); font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: clamp(1.5rem, 1rem + 1.6vw, 2.5rem); line-height: 1; }
.places__step span { font-size: var(--step-small); max-width: 38ch; display: none; }
.places__step.is-active { opacity: 1; }
.places__step.is-active b { color: var(--pink); }
.places__step.is-active span { display: block; }
.places__bar { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; }
.places__bar i { display: block; height: 6px; border-radius: 6px; background: var(--line); overflow: hidden; position: relative; }
.places__bar i::after { content: ""; position: absolute; inset: 0; background: var(--pink); transform-origin: left; transform: scaleX(var(--fill, 0)); }

.places__canvas { grid-column: 6 / -1; justify-self: center; position: relative; width: min(100%, 68vh); aspect-ratio: 1; }
.places__layer { position: absolute; inset: 0; opacity: 0; }
.places__mark { position: absolute; left: 0; top: 0; width: 100%; z-index: 5; }
.places__mark .mark { width: 100%; }

/* Logo sheet */
/* Shirt */
/* Phone (gear portal) */
/* Browser (website) */

.places--static { height: auto; }
.places--static .places__stage { position: relative; height: auto; }
.places--static .places__step { opacity: 1; }
.places--static .places__step span { display: block; }
.places--static .places__layer.pl-web { opacity: 1; }

@media (max-width: 860px) {
  .places { height: 400vh; }
  .places__stage { grid-template-columns: 1fr; grid-template-rows: auto 1fr; align-items: start; row-gap: 16px; padding-top: 76px; }
  .places__copy { grid-column: 1; gap: 14px; }
  .places__copy h2 { font-size: clamp(2rem, 9vw, 3rem); }
  .places__steps { grid-template-columns: repeat(4, auto); justify-content: start; gap: 6px 16px; }
  .places__step b { font-size: 1rem; }
  .places__step span { display: none !important; }
  .places__caption { display: block; min-height: 3.2em; font-size: 0.9375rem; }
  .places__canvas { grid-column: 1; width: min(100%, 52svh); align-self: center; }
}
@media (min-width: 861px) { .places__caption { display: none; } }

/* ---------- Home: how it works ---------- */

.steps__head { grid-column: 1 / span 8; margin-bottom: clamp(48px, 6vw, 88px); }
.steps__list { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 48px); align-items: start; }
.step { display: flex; flex-direction: column; }
.step h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: var(--step-lead); line-height: 0.95; letter-spacing: -0.02em; }
.step:nth-child(2) h3 { color: var(--pink); }
.step p { margin-top: 14px; max-width: 34ch; }
.step .ph { --ar: 4 / 5; margin-top: var(--drop); border-radius: 24px; }
.step:nth-child(1) { --drop: 48px; }
.step:nth-child(2) { --drop: 136px; }
.step:nth-child(3) { --drop: 88px; }
@media (max-width: 900px) {
  .steps__head { grid-column: 1 / -1; }
  .steps__list { grid-template-columns: 1fr; gap: 64px; }
  .step { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); grid-template-rows: auto 1fr; column-gap: var(--gap); align-items: start; }
  .step h3, .step p { grid-column: 1; }
  .step .ph { grid-column: 2; grid-row: 1 / span 2; --ar: 4 / 3; margin-top: 0; }
  .step:nth-child(2) h3, .step:nth-child(2) p { grid-column: 2; }
  .step:nth-child(2) .ph { grid-column: 1; }
}
@media (max-width: 560px) {
  .steps__list { gap: 56px; }
  .step { display: flex; }
  .step .ph { --ar: 4 / 3; margin-top: 20px; width: 84%; }
  .step:nth-child(2) .ph { margin-left: auto; }
}

/* ---------- Home: services (cream field, giant rows, pink sweep) ---------- */

.services { align-items: start; }
.services__body { grid-column: 5 / -1; }
.services__body h2 { margin-bottom: clamp(28px, 3vw, 44px); }
.svc { position: relative; padding: 14px 20px; border-radius: 22px; isolation: isolate; }
.svc::before { content: ""; position: absolute; inset: 0; z-index: -1; border-radius: inherit; background: var(--pink); transform: scaleX(0); transform-origin: left; transition: transform var(--t-move) var(--ease-out); }
.svc.is-active::before { transform: scaleX(1); }
.svc + .svc { margin-top: 6px; }
.svc__row { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.svc__name {
  font-family: var(--display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(1.875rem, 1rem + 3.2vw, 4.25rem); letter-spacing: -0.03em; line-height: 0.95;
  background: none; border: 0; padding: 0; text-align: left; cursor: pointer; color: var(--ink);
}
.svc__tag { color: var(--muted); white-space: nowrap; }
.svc.is-active .svc__tag { color: var(--black); }
.svc__more { max-width: 52ch; padding-top: 12px; }
.js .svc:not(.is-active) .svc__more { display: none; }
.svc.is-active .svc__more p { color: var(--black); }
.svc.is-active .link { text-decoration-color: var(--black); }
.svc__more .link { margin-top: 10px; }
.svc__pick { display: flex; align-items: center; gap: 12px; margin-top: 16px; margin-bottom: 6px; padding: 10px 18px; width: fit-content; background: var(--black); color: var(--cream); border-radius: 999px; cursor: pointer; font-size: var(--step-body); font-weight: 700; min-height: 48px; }
.svc__pick input { width: 20px; height: 20px; margin: 0; accent-color: var(--pink); }
.services__cta { margin-top: clamp(32px, 4vw, 48px); display: flex; flex-wrap: wrap; align-items: center; gap: 16px 24px; }
.services__cta p { font-size: var(--step-small); color: var(--muted); max-width: 30ch; }
@media (max-width: 760px) {
  .services__stack { aspect-ratio: 4 / 3; width: 100%; }
  .services__body { grid-column: 1 / -1; margin-top: 28px; }
  .svc { padding: 12px 14px; }
  .svc__row { align-items: baseline; }
  .svc__more { max-width: none; }
}

/* ---------- Home: testimonials (pink field) ---------- */

.voices { row-gap: 48px; }
.voices__head { grid-column: 1 / span 6; }
.quote { display: grid; gap: 18px; align-content: start; }
.quote blockquote { font-family: var(--display); font-weight: 800; font-size: clamp(1.375rem, 1.05rem + 1.1vw, 2.25rem); line-height: 1.3; letter-spacing: -0.02em; text-wrap: pretty; }
.quote figcaption { font-size: var(--step-small); color: var(--muted); }
.quote figcaption b { color: var(--ink); font-weight: 700; }
.quote--a { grid-column: 1 / span 7; grid-row: 2; }
.quote--b { grid-column: 8 / -1; grid-row: 2; margin-top: clamp(80px, 12vw, 200px); }
.quote--c { grid-column: 2 / span 7; grid-row: 3; }
@media (max-width: 760px) {
  .voices__head, .quote--a, .quote--c { grid-column: 1 / -1; }
  .quote--b { grid-column: 2 / -1; }
  .quote--a, .quote--b, .quote--c { grid-row: auto; margin-top: 0; }
}

/* ---------- FAQ ---------- */

.faq { row-gap: clamp(48px, 5vw, 72px); }
.faq__row { display: contents; }
.faq__q { grid-column: 1 / span 6; font-family: var(--display); font-weight: 800; font-size: var(--step-lead); line-height: 1.08; letter-spacing: -0.02em; text-wrap: balance; }
.faq__a { grid-column: 8 / -1; max-width: 44ch; padding-top: 0.3em; }
.faq__a p + p { margin-top: 0.8em; }
.faq__title { font-weight: 900; text-transform: uppercase; color: var(--pink); }
@media (max-width: 760px) {
  .faq { row-gap: 0; }
  .faq__q, .faq__a { grid-column: 1 / -1; }
  .faq__a { padding-top: 12px; margin-bottom: 52px; }
  .faq__title { margin-bottom: 40px; }
}

/* ---------- Closing call to action ---------- */

.closer { position: relative; min-height: 100svh; display: flex; align-items: flex-start; justify-content: flex-end; padding: 60px var(--m); }
.closer > .ph { position: absolute; inset: 0; aspect-ratio: auto; align-items: flex-end; justify-content: flex-start; }
.closer__card {
  position: relative; width: min(460px, 100%);
  background: var(--pink); color: var(--black);
  padding: 36px; display: grid; gap: 16px; border-radius: 28px;
}
.closer__card h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(2.25rem, 1.6rem + 1.8vw, 3.25rem); line-height: 0.9; letter-spacing: -0.03em; }
.closer__card p { line-height: 1.5; }
.closer__card .btn { margin-top: 8px; width: 100%; }
.closer__card ::selection { background: var(--black); color: var(--cream); }
.closer__card :focus-visible { outline-color: var(--black); }
@media (max-width: 760px) {
  .closer { min-height: 0; display: block; padding: 0; }
  .closer > .ph { position: relative; height: 70svh; align-items: flex-start; }
  .closer__card { margin: -80px var(--m) 0; width: auto; }
}

/* ---------- Footer ---------- */

.site-foot { padding-top: clamp(96px, 14svh, 180px); }
.site-foot .mark { width: min(100% - 2 * var(--m), 880px); margin: 0 auto clamp(48px, 6vw, 88px); transform-origin: 50% 100%; }
.site-foot__line {
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: baseline; gap: 16px 24px;
  padding: 0 var(--m) 30px; font-size: var(--step-small); color: var(--muted);
}
.site-foot__line ul { display: flex; gap: 24px; }
.site-foot__line a { color: var(--ink); text-decoration: none; }
.site-foot__line p:last-child { text-align: right; }
@media (hover: hover) and (pointer: fine) {
  .site-foot__line a:hover { color: var(--pink); }
}
@media (max-width: 760px) {
  .site-foot__line { grid-template-columns: 1fr; gap: 8px; }
  .site-foot__line ul { flex-wrap: wrap; gap: 8px 20px; }
  .site-foot__line p:last-child { text-align: left; }
}

/* ---------- Inner pages ---------- */

.page-head { padding-top: clamp(64px, 9vw, 140px); padding-bottom: clamp(56px, 7vw, 110px); row-gap: 28px; align-items: end; }
.page-head h1 { grid-column: 1 / -1; font-size: clamp(3rem, 0.8rem + 6.4vw, 7.5rem); line-height: 0.86; letter-spacing: -0.035em; }
.page-head p { grid-column: 1 / span 6; max-width: 40ch; font-size: var(--step-lead); line-height: 1.3; }
@media (max-width: 1100px) {
  .page-head h1, .page-head p { grid-column: 1 / -1; }
}
@media (max-width: 760px) {
  .page-head h1 { font-size: 11vw; font-stretch: 85%; }
}

/* About */
.bio { row-gap: 40px; align-items: start; }
.bio__figure { grid-column: 1 / span 4; margin: 0; }
.bio__photo { --ar: 4 / 5; border-radius: 28px; }
.bio__text { grid-column: 6 / -1; }
.bio__text p { font-size: clamp(1.5rem, 1.1rem + 1.2vw, 2.25rem); line-height: 1.3; letter-spacing: -0.01em; max-width: 32ch; }
.bio__text p + p { margin-top: 1.2em; color: var(--muted); }
.bio__facts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px var(--gap); margin-top: clamp(36px, 4vw, 56px); padding-top: 24px; border-top: 1px solid var(--line); font-size: var(--step-small); }
.bio__facts dt { color: var(--pink); margin-bottom: 6px; }
@media (max-width: 1100px) {
  .bio__figure { grid-column: 1 / span 5; }
  .bio__text { grid-column: 6 / -1; }
}
@media (max-width: 760px) {
  .bio__figure { grid-column: 1 / -1; width: 72%; }
  .bio__text { grid-column: 1 / -1; }
  .bio__facts { grid-template-columns: repeat(auto-fit, minmax(min(100%, 8rem), 1fr)); }
}

.wide-photo { padding-top: clamp(40px, 5vw, 72px); padding-bottom: 0; row-gap: 14px; }
.wide-photo .ph { grid-column: 1 / -1; --ar: 16 / 7; border-radius: 28px; }
.wide-photo__cap { grid-column: 1 / -1; font-family: var(--mono); font-size: var(--step-label); letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); }
@media (max-width: 760px) { .wide-photo .ph { --ar: 4 / 3; } }

.principles { row-gap: clamp(40px, 5vw, 64px); }
.principles h2 { grid-column: 1 / -1; }
.principles ul { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(28px, 3vw, 48px) var(--gap); }
.principles li { padding-top: 20px; border-top: 3px solid var(--pink); }
.principles h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: var(--step-lead); line-height: 0.95; letter-spacing: -0.02em; margin-bottom: 14px; }
.principles p { max-width: 30ch; }
@media (max-width: 1100px) { .principles ul { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 600px) { .principles ul { grid-template-columns: 1fr; } }

/* Services page */
.service { row-gap: 32px; align-items: start; }
.service__pic { grid-column: 1 / span 5; }
.service__pic .ph { --ar: 4 / 5; border-radius: 28px; }
.service__body { grid-column: 7 / span 6; display: grid; gap: 28px; }
.service:nth-of-type(even) .service__pic { grid-column: 8 / -1; grid-row: 1; }
.service:nth-of-type(even) .service__body { grid-column: 1 / span 6; grid-row: 1; }
.service h2 { font-size: var(--step-head); }
.service h3 { color: var(--pink); margin-bottom: 10px; }
.service__lists { display: grid; grid-template-columns: 1fr 1fr; gap: 28px var(--gap); }
.service ul li { padding-block: 5px; }
.service ul li::before { content: "● "; color: var(--pink); font-size: 0.7em; vertical-align: 0.15em; margin-right: 0.3em; }
@media (max-width: 860px) {
  .service__pic, .service__body, .service:nth-of-type(even) .service__pic, .service:nth-of-type(even) .service__body { grid-column: 1 / -1; grid-row: auto; }
  .service__pic .ph { width: 78%; }
  .service:nth-of-type(even) .service__pic .ph { margin-left: auto; }
  .service__lists { grid-template-columns: 1fr; }
}
.service--wide .service__pic { grid-column: 1 / -1; grid-row: 1; }
.service--wide .service__pic .ph { --ar: 21 / 9; }
.service--wide .service__body { grid-column: 1 / -1; grid-row: 2; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); column-gap: var(--gap); align-items: start; }
.service--wide .service__body > h2, .service--wide .service__body > .lead { grid-column: 1; }
.service--wide .service__body > .service__lists { grid-column: 2; grid-row: 1 / span 3; }
.service--wide .service__body > p:not(.lead), .service--wide .service__body > .link { grid-column: 1; }
@media (max-width: 860px) {
  .service--wide .service__pic .ph { --ar: 4 / 3; width: 100%; }
  .service--wide .service__body { grid-template-columns: 1fr; }
  .service--wide .service__body > * { grid-column: 1 !important; grid-row: auto !important; }
}

/* The whole set: the pink field */
.field { background: var(--pink); color: var(--black); --ink: var(--black); --muted: #3b0626; --accent: var(--black); --accent-ink: var(--cream); }
.field ::selection { background: var(--black); color: var(--cream); }
.set { row-gap: 40px; align-items: end; }
.set h2 { grid-column: 1 / span 7; }
.set > p { grid-column: 1 / span 6; }
.set__chain { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: baseline; gap: 0.2em 0.5em; font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.set__chain li:not(:last-child)::after { content: "→"; margin-left: 0.4em; color: var(--cream); }
.set .btn { grid-column: 1 / span 4; justify-self: start; }
@media (max-width: 760px) { .set h2, .set > p, .set .btn { grid-column: 1 / -1; } }

/* Case studies */
.cases { display: grid; gap: clamp(140px, 24vh, 260px); }
.case { row-gap: 28px; align-items: start; }
.case .ph { border-radius: 24px; }
.case__text { display: grid; gap: 18px; align-content: start; }
.case__text h2 { font-size: clamp(2rem, 1.1rem + 2.8vw, 4rem); font-stretch: 78%; }
.case__meta { color: var(--pink); }
.case__text h3 { font-size: var(--step-small); font-weight: 500; color: var(--muted); margin-top: 8px; }
.case__text p { max-width: 46ch; }
.case figure .ph + figcaption { margin-top: 10px; font-size: var(--step-small); color: var(--muted); }
.case--a .case__main { grid-column: 1 / span 7; }
.case--a .case__text { grid-column: 9 / -1; grid-row: 1; }
.case--a .case__second { grid-column: 9 / span 3; margin-top: 24px; }
.case--b .case__main { grid-column: 6 / -1; grid-row: 1; }
.case--b .case__text { grid-column: 1 / span 4; grid-row: 1; }
.case--b .case__second { grid-column: 2 / span 4; margin-top: 32px; }
.case--c .case__main { grid-column: 3 / span 8; }
.case--c .case__text { grid-column: 3 / span 6; }
.case--c .case__second { grid-column: 10 / -1; grid-row: 2; }
.case--d .case__main { grid-column: 1 / span 5; }
.case--d .case__text { grid-column: 7 / span 5; grid-row: 1; padding-top: 12vh; }
.case--d .case__second { grid-column: 7 / -1; }
.case--e .case__main { grid-column: 2 / span 7; }
.case--e .case__text { grid-column: 9 / -1; grid-row: 1; padding-top: 6vh; }
.case--e .case__second { grid-column: 4 / span 3; }
.case__text blockquote { margin-block: 8px; }
.case__text blockquote .lead { font-family: var(--display); font-weight: 800; line-height: 1.3; letter-spacing: -0.02em; }
@media (max-width: 860px) {
  .case [class^="case__"], .case [class*=" case__"] { grid-column: 1 / -1 !important; grid-row: auto !important; margin-top: 0 !important; padding-top: 0 !important; }
  .case .case__second { width: 68%; }
  .case--b .case__second, .case--d .case__second { margin-left: auto !important; }
}

/* Contact */
.contact { row-gap: 56px; align-items: start; padding-bottom: var(--section); }
.contact__intro { grid-column: 1 / span 5; display: grid; gap: 28px; position: sticky; top: 40px; }
.contact__intro h1 { font-size: var(--step-head); font-stretch: 78%; }
.contact__next { display: grid; gap: 18px; }
.contact__next li { display: grid; gap: 2px; }
.contact__next b { color: var(--pink); }
.contact__form { grid-column: 7 / -1; background: var(--surface); padding: clamp(24px, 3vw, 48px); border-radius: 28px; }
@media (max-width: 860px) {
  .contact__intro, .contact__form { grid-column: 1 / -1; position: static; }
}

.form { display: grid; gap: 26px; }
.form__pair { display: grid; grid-template-columns: 1fr 1fr; gap: 26px var(--gap); }
@media (max-width: 560px) { .form__pair { grid-template-columns: 1fr; } }
.field-group { display: grid; gap: 8px; }
.field-group label, .field-group legend { font-size: 1rem; font-weight: 700; padding: 0; }
.field-group .opt { color: var(--muted); font-weight: 400; }
.input {
  width: 100%; min-height: 54px; padding: 12px 18px;
  background: var(--black); color: var(--cream);
  border: 2px solid #34342d; border-radius: 16px; /* taste-skill-ignore: form field */
  transition: border-color var(--t-hover) ease;
}
textarea.input { min-height: 160px; resize: vertical; line-height: 1.5; }
.input::placeholder { color: #8f8b83; }
.input:focus-visible { outline: none; border-color: var(--pink); }
.input[aria-invalid="true"] { border-color: var(--error); }
select.input { appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='9' viewBox='0 0 14 9'%3E%3Cpath d='M1 1l6 6 6-6' fill='none' stroke='%23fb04a4' stroke-width='2'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 18px center; padding-right: 46px; }
fieldset { border: 0; margin: 0; padding: 0; }
.checks { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 6px; }
.check { display: inline-flex; align-items: center; gap: 10px; min-height: 46px; padding: 0 18px 0 14px; border-radius: 999px; background: var(--black); cursor: pointer; transition: background-color var(--t-hover) ease, color var(--t-hover) ease; }
.check:has(input:checked) { background: var(--pink); color: var(--black); }
.check input { width: 18px; height: 18px; margin: 0; accent-color: var(--black); flex: none; }
.error { color: var(--error); font-size: var(--step-small); }
.error:empty { display: none; }
.form__foot { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 24px; }
.form__foot p { font-size: var(--step-small); color: var(--muted); max-width: 34ch; }
.form .btn[aria-busy="true"] { opacity: 0.7; pointer-events: none; }
.hp { position: absolute; left: -9999px; }

/* Thanks */
.thanks { min-height: 62svh; align-content: center; row-gap: 28px; padding-block: var(--section) 40px; }
.thanks h1 { grid-column: 1 / span 10; font-size: var(--step-giant); line-height: 0.86; letter-spacing: -0.035em; }
.thanks p { grid-column: 1 / span 6; max-width: 44ch; }
.thanks .actions { grid-column: 1 / -1; display: flex; flex-wrap: wrap; gap: 16px 28px; align-items: center; margin-top: 12px; }
@media (max-width: 760px) { .thanks h1, .thanks p { grid-column: 1 / -1; } .thanks h1 { font-size: 12vw; } }

/* Direct contact details */
.direct { display: grid; gap: 14px; }
.direct div { display: grid; gap: 2px; }
.direct dt { color: var(--muted); }
.direct a { font-size: var(--step-lead); font-family: var(--display); font-weight: 900; letter-spacing: -0.01em; text-decoration: none; line-height: 1.1; overflow-wrap: anywhere; }
@media (hover: hover) and (pointer: fine) { .direct a:hover { color: var(--pink); } }

/* ---------- Motion ---------- */

/* Words of a headline rise out of a mask, one after another */
.js .split .w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: 0.08em; margin-bottom: -0.08em; }
.js .split .w > span { display: inline-block; transform: translateY(105%); }
.js .is-in .split .w > span, .js .split.is-in .w > span {
  transform: none;
  transition: transform var(--t-enter) var(--ease-out);
  transition-delay: calc(var(--wi, 0) * 45ms);
}

/* Parts of each section arrive in reading order */
.js [data-reveal] .r { opacity: 0; transform: translateY(24px); }
.js [data-reveal] .r--mask { opacity: 1; transform: none; clip-path: inset(-32px -48px 100% -48px); }
.js [data-reveal].is-in .r {
  opacity: 1; transform: none;
  transition: opacity var(--t-enter) var(--ease-out), transform var(--t-enter) var(--ease-out);
  transition-delay: calc(var(--i, 0) * var(--stagger));
}
.js [data-reveal].is-in .r--mask {
  clip-path: inset(-32px -48px -80px -48px); /* past the edges, so the picture's shadow shows */
  transition: clip-path var(--t-move) var(--ease-out);
  transition-delay: calc(var(--i, 0) * var(--stagger));
}
/* Scroll depth: pictures drift against the scroll */

@media (prefers-reduced-motion: reduce) {
  .js .split .w > span { transform: none !important; }
  .js [data-reveal] .r { transform: none; }
  .js [data-reveal] .r--mask { clip-path: none; opacity: 0; }
  .js [data-reveal].is-in .r,
  .js [data-reveal].is-in .r--mask { opacity: 1; transition: opacity 200ms ease; transition-delay: 0ms; }
  .btn:active { transform: none; }
  [data-parallax] { transform: none !important; }
  .svc::before { transition: none; }
  * { scroll-behavior: auto !important; }
}

/* Four-places scene: where the mark lands in each layer, and the no-script view */
.places__layer [data-target] { display: block; }
.no-js .places { height: auto; }
.no-js .places__stage { position: relative; height: auto; }
.no-js .places__step span { display: block; }
.no-js .pl-logo { opacity: 1; }
.no-js .places__mark { width: 84%; transform: translate(9%, 14%); }
.places__copy h2 { font-size: clamp(2.25rem, 1rem + 3.4vw, 4.25rem); }
@media (max-width: 860px) { .places__copy h2 { font-size: clamp(2rem, 9vw, 3rem); } }
@media (max-width: 860px) { .places__step b { font-size: 0.9375rem; white-space: nowrap; } .places__steps { gap: 6px 14px; } }

/* Placeholder labels: pink on dark, black on cream so they stay readable */
.cream .ph__label b { color: var(--black); }
@media (max-width: 760px) {
  .closer__card h2 { font-stretch: 80%; font-size: 2.25rem; }
  .case__text h2 { font-size: 2.25rem; }
  .problem__text .lead { font-size: 1.375rem; }
}
.closer__card h2 { font-stretch: 80%; }
@media (max-width: 760px) {
  .hero__promise { font-stretch: 75%; font-size: 11vw; }
  .page-head p { font-size: var(--step-body); line-height: 1.5; }
}
.places--static .places__bar { display: none; }
.places--static .places__step b { color: var(--ink); }