Sharp & Elk, home
The Terra Firma Built crew on site in their branded hoodies

Your logo, uniforms and website, made to match.

We design all three for small businesses, then run the private portal your crew orders their gear through. Take one, or the lot.

Leave the hard part to us

Who's wearing it

  • Terra Firma BuiltBuilder · Warrnambool, VIC
  • Award PRAutomotive PR · West Hobart, TAS
  • Audacieux Legal & ConsultingLaw · Hobart, TAS
  • GARD ConstructionsConstruction
  • Altitude Home ServicesPainter · Hobart, TAS
  • Drew ProjectsClient

Most small businesses build their look in pieces: a logo here, shirts from a template, a website from whoever was free. None of it matches.

And getting a new starter into uniform takes weeks of emails about sizes. We design the lot to one plan, then make the boring part easy: your crew orders their own gear from a private portal, so gearing up a new hire takes minutes, not weeks.

Close-up of the embroidered Terra Firma Built chest mark

No templates. No hand-off gaps. No jargon.

One look. Four places.

  1. LogoEverything that makes you unmistakable before you say a word.
  2. WorkwearThe same mark on gear your crew are proud to wear.
  3. Gear portalYour logo already on the right kit, ready for a new hire to order.
  4. WebsiteAnd online, so customers meet the same business everywhere.

Already out there

Four recent jobs, from the full set for a Warrnambool builder to a logo for a Hobart law practice.

All case studies

How a job runs

  1. Tell us what you need

    One conversation: a free 20-minute chat. No twelve-page brief required. You get a fixed price before any work starts.

    Meeting a client's crew on site at the start of a job
  2. We design the fix

    Brand, digital and apparel built together, by the same people. Nothing gets lost between the logo, the shirt and the website.

    A Terra Firma Built navy cap with the 3D embroidered TF mark
  3. You get back to work

    The site goes live, the gear arrives, and your crew reorders through the portal. Simple processes for busy businesses.

    A Terra Firma Built hoodie on the job among site tools

Take one, or the lot

Tick what you need and the form arrives filled in. More on each service.

In their words

“They didn't just give us a logo. They gave the crew something to be proud of wearing.”

Terra Firma Built · Builder, Warrnambool VIC · Brand identity and workwear

“Sharp & Elk understood the voice of my brand immediately and delivered.”

Award PR · Automotive PR, West Hobart TAS · Rebrand and website

“The team got our old website up to scratch and then delivered a huge digital uplift.”

GARD Constructions · Website rebuild and crew kit

Fair questions

Do I have to buy all four?

No. Plenty of clients start with one thing, a logo or new workwear, and add the rest later. Altitude Home Services only uses the gear portal. Whatever you start with, it's designed so the rest can follow without starting over.

I already have a logo. Can you work with it?

Yes. If it holds up, we'll build your workwear, portal and website around it. If it falls apart stitched on a cap or shrunk to a phone screen, we'll show you where and why before suggesting anything.

How does the gear portal work?

Every workwear client gets a private online storefront with their logo already on the right kit. Your crew choose what they need and their sizes, so a new hire is geared up in minutes. See an example portal.

How long does it take?

A small business website usually launches in a few weeks, not months. Workwear depends on the garments. You'll get real dates with your quote.

What does it cost?

It depends on what you need, so it starts with a free 20-minute chat. After that you get a fixed price before any work begins.

Do you only work in Tasmania?

We're in West Hobart and work across Tasmania and the rest of Australia. Terra Firma Built, for one, is in Warrnambool, Victoria.

Leave the hard part to us

A free 20-minute chat, then a fixed price. We reply within one business day.